Why marketing is important to a theme park?
Why marketing is important to a theme park? It's important to market your theme park with the local businesses that comprise the hotels, restaurants, and other market attractions that surround your theme park. Providing a source of additional engagement for your visitors as well as generating mutual benefit for the businesses.
What are the three levels of product in a theme park?
According to Kotler and Swarbrooke, there are three levels of product in a theme park, and each level has its own features: Level 1: Core product; · Level 2: Supporting (Tangible) product; and · Level 3: Facilitating (Augmented) product.
How do you market a theme park?
- Optimize your website. To make sure all your digital marketing efforts are worthwhile, first things first: optimize your website. ...
- Make a strategic impression with social media. ...
- Get highly targeted with social media ads. ...
- Launch a seasonal-specific campaign.
What do consumers want from theme parks?
Today's consumers expect fantastic, immersive, quality experiences when they come to theme parks – whether it's a destination operated by a top international owner such as Disney, Universal, Chimelong Group, or Merlin Entertainments, or a smaller regional park.
What is the core of a theme park product?
According to Kotler [7], there are three product layers in the “theme park product”. The core product, the most important product, is the excitement and/ or atmosphere of the theme park that creates for the visitors.