Why is WestJet so successful?
Why is WestJet so successful? What do you consider to be one of the key factors behind WestJet's success? There is a very clear strategic focus and overall disciplined approach at WestJet: How we operate, how we make investment decisions — everything is focused on generating a 12% return on invested capital (ROIC); it is that simple.
Is WestJet a budget airline?
Based in Calgary, Alberta, WestJet is a Canadian airline that specializes in providing low-cost fares, generally on routes that involve at least one Canadian airport. The company was founded in 1994 and is owned by the Onex investment group.