Why is Elf Bar being discontinued?
Why is Elf Bar being discontinued? Last month, the FDA issued orders allowing customs officials to seize shipments of Elf Bar, Esco Bar and two other brands at U.S. ports. None of the products have received FDA authorization and they come in flavors like cotton candy, which regulators say can appeal to teenagers.
Who owns Elf Bar?
The Chinese ELF BAR trademark was applied for in 2020 and has been held since it was registered in 2021 by IMiracle and its subsidiary Weiboli. The UK trademark for ELFBAR was filed for and registered in 2021 by IMiracle. The brand is the most popular disposable vape in Britain.