Why did Elf Bar get sued?
Why did Elf Bar get sued? ELFBAR, probably the biggest-selling disposable vape brand in the world, has been sued for trademark infringement, and will change its name in the United States. The ELFBAR name will continue to be used in the UK and other markets worldwide.
Who owns Elf Bar?
The Chinese ELF BAR trademark was applied for in 2020 and has been held since it was registered in 2021 by IMiracle and its subsidiary Weiboli. The UK trademark for ELFBAR was filed for and registered in 2021 by IMiracle. The brand is the most popular disposable vape in Britain.