Why are star ratings used?
Why are star ratings used? A hotel star rating is an independent and objective grading, so it's a reliable system that helps guests understand what they can reasonably expect when staying at a hotel. A common understanding about the quality of a hotel also makes it easier for guests to compare hotels and make booking decisions.
Do people trust 5 star ratings?
Interestingly, only 10% of consumers use a 5-star rating filter. Most people think it's too good to be true. According to research by Northwestern, purchases are most influenced by reviews with an average rating of 4.2 to 4.5 stars out of 5 — making this the ideal average star rating for purchase probability.