Who manages a company's brand and product line?
Who manages a company's brand and product line? A brand manager is tasked with managing the tangible and intangible properties of a brand. The tangible aspects of a company's brand include the product's price, packaging, logo, associated colors, and lettering format.
Who handles branding in a company?
Brand managers are responsible for overseeing any aspect of marketing related to a company's brand, and ensuring that all branding decisions ultimately result in stronger sales. To achieve that alignment, brand managers tend to work with multiple areas of marketing, like research, content, social, and design.