Who is the target market for Zipcar?
Who is the target market for Zipcar? In summary, Zipcar's target market segment is young professionals and students living in urban areas who value the convenience, flexibility and sustainability of their transportation options.
Does Zipcar have competitors?
Zipcar's top competitors include Flexcar, Turo, and Getaround. FlexCar is an automotive leasing company aiming to render car ownership and usage more accessible.