Who is Ryanair's target customer?
Who is Ryanair's target customer? Ryanair's main target customers are people within Europe who mostly travel for private purpose, for example, who visit friends and relatives go on city-sightseeing trips. They are price-sensitive with a lower income level or other preferences and less willing to pay for the add-on services onboard.
What is Ryanair popular for?
A favorite airline amongst study abroad students, Ryanair is the go-to airline for cheap flights around Europe. Ryanair is actually headquartered in Dublin, and their flights connect 37 countries with 225 destinations. In the last few years, Ryanair has positioned themselves as the greenest airline in Europe.