Who is Ryanair's target audience?


Who is Ryanair's target audience? Ryanair's main target customers are people within Europe who mostly travel for private purpose, for example, who visit friends and relatives go on city-sightseeing trips. They are price-sensitive with a lower income level or other preferences and less willing to pay for the add-on services onboard.


Are Ryanair customers loyal?

Ryanair has built a strong brand personality that resonates with its target audience by taking a more unconventional approach to customer service and creating timely and relatable content. As a result, the airline has grown its Twitter following and created a loyal customer base that appreciates its humour and wit.


Can a 14 year old fly on Ryanair?

Ryanair does not allow unaccompanied minors under 16 years to travel. Children under the age of 16 years must always be accompanied by a passenger over 16 years.


Is Ryanair a market leader?

Across the border in Italy, Ryanair is the clear market leader and says its expansion plans remain on course after a public dispute with the government over a plan to limit prices on flights to the holiday islands of Sicily and Sardinia.


What is Ryanair best known for?

The no-frills Irish airline Ryanair is known for having affordable ticket prices and flying to many destinations, primarily throughout Europe.


What is the safest airline?

The top 10 safest airlines 2023
  • Qantas.
  • Air New Zealand.
  • Etihad Airways.
  • Qatar Airways.
  • Singapore Airlines.
  • TAP Air Portugal.
  • Emirates.
  • Alaska Airlines.