Who handles branding in a company?
Who handles branding in a company? Brand managers are responsible for overseeing any aspect of marketing related to a company's brand, and ensuring that all branding decisions ultimately result in stronger sales. To achieve that alignment, brand managers tend to work with multiple areas of marketing, like research, content, social, and design.
Who is responsible for marketing of a brand?
Brand managers must ensure each strategy and tactic can help the brand reach its overall goals. So whether the objective of a campaign is to increase brand awareness or drive conversions, it's the responsibility of the brand manager to ensure each tactic is doing its job and working to help the brand reach its goals.
What is the highest position in branding?
More specifically, the CMO is the executive in charge of developing the strategy for corporate advertising and branding, as well as customer outreach. As the senior most marketing position in the organization, he or she oversees these functions across all company product lines and geographies.