Who are Ryanair's target customers?
Who are Ryanair's target customers? Ryanair's main target customers are people within Europe who mostly travel for private purpose, for example, who visit friends and relatives go on city-sightseeing trips. They are price-sensitive with a lower income level or other preferences and less willing to pay for the add-on services onboard.
Why doesn t Ryanair fly to the usa?
The high cost of operating in the US includes taxes, customs, fees and other charges which adds a significant cost to operating flights.At the same time, Ryanair also faces a challenge of a shortage of aircraft that meet the current U.S. aviation regulations.
What is Ryanair popular for?
A favorite airline amongst study abroad students, Ryanair is the go-to airline for cheap flights around Europe. Ryanair is actually headquartered in Dublin, and their flights connect 37 countries with 225 destinations. In the last few years, Ryanair has positioned themselves as the greenest airline in Europe.
Why is Ryanair so cheap?
Ryanair's low fares are a result of clever cost-cutting tactics, such as eliminating in-flight amenities, using cheaper secondary airports, and charging for extras like drinks and snacks.
How is Ryanair different from other airlines?
Cheaper less congested secondary airports, fast turnaround times, unreserved seating, single aircraft fleet, scrapping onboard meals, no separate cargo facility, online purchase of tickets and going as far as charging for lavatories (they charged passengers £1 (about $1.40) to use the toilets) allowed Ryanair to offer ...