What will consumers be like in 2030?
What will consumers be like in 2030? Today 58% of brands cite high quality as the top factor likely to drive consumer loyalty, but most consumers cite low costs or discounts as their top driver. But by 2030, consumers cite mobile apps, high-speed access and ordering via smart home systems as the top three technologies driving loyalty.
Why is 2030 so important?
The Global Goals and the 2030 Agenda for Sustainable Development seek to end poverty and hunger, realise the human rights of all, achieve gender equality and the empowerment of all women and girls, and ensure the lasting protection of the planet and its natural resources.