What is the premium pricing strategy in hotels?


What is the premium pricing strategy in hotels? You can set your room rates higher than the local competition while also offering more extras in the basic package. This gives the illusion that the hotel offers a premium experience that focuses on value rather than just low rates.


What is premium in hotel?

A premium room is anything that the hotel deems is better than their standard, whether it is a higher floor, corner room, balcony, refrigerator, larger room, better view, etc. It means the room has more than the standard room.


Why are hotels so expensive right now 2023?

High Demand for Hotel Rooms The high demand for hotel rooms plays a big part in why hotels are so expensive right now. When lots of people want to stay in hotels, the hotels become full quickly. This is called high occupancy. With more people wanting to book rooms, hotel owners can charge more money for them.


Do hotel prices go down at night?

This is when hotels will drop their prices to entice travelers to fill their rooms for the night. For those who are dedicated budget hunters, the best time to book hotel for lowest prices is after 8pm. You might find some hotels that drop their prices significantly at this time to not lose money on an empty room.