What is the marketing exchange relationship between Southwest Airlines and its customers?
What is the marketing exchange relationship between Southwest Airlines and its customers? In travel, the company introduces its customers to a variety of experiences. In exchange, the company's customers provide a steady stream of revenue. Customer loyalty is another outcome of the exchange marketing relationship. It has excellent communication and leadership, which have contributed to its success.
Why do Customers like Southwest Airlines?
In addition to its commercial and financial success, Southwest Airlines is known for its excellent customer service. Southwest has built an impeccable reputation by putting customers first and by making sure their employees are content and financially secure.