What is the definition of consumer Behaviour in hospitality industry?
What is the definition of consumer Behaviour in hospitality industry? Gabbott and Hogg They do suggest that consumer behavior refers to 'the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas or experiences'. Horner and Swarbrook They define it as 'the study of why people buy the product they do and how they make the decision'.
What are the 4 factors of consumer behavior?
In general, there are four factors that influence consumer behaviour. These factors impact whether or not your target customer buys your product. They are cultural, social, personal and psychological.