What is the aim of TUI Organisation?
What is the aim of TUI Organisation? TUI Group aims to allow travellers to discover the world's diversity, explore new horizons, experience foreign countries and cultures as travel broadens people's minds.
Is TUI a good company to use?
Sun – 2022 Most Trusted Travel Company A travel brand you can trust? TUI is proud to be awarded the 'Most Trusted Travel Company' in The Sun Travel Awards 2022, as voted for by Sun readers.
Who owned TUI before?
The Thomson brand is being subsumed into the wider TUI - the German tourism conglomerate which bought it in 2000, when it was called Preussag AG. Since 2002, this Hanover-based giant has operated under the moniker TUI AG - which stands for Touristik Union International Aktiengesellschaft.
What is the competitive advantage of TUI?
TUI's major competitive advantage is its market leadership. Through increased diversification, mergers and acquisitions, the company has grown to become one of the most reputable firms in the European market. This market leadership allows the organisation to leverage on its brand.