What is the 30 second elevator rule?
What is the 30 second elevator rule? The primary aim of a 30 second elevator pitch is to distil the key message, which has to pique someone's interest in a few seconds, in order to secure a future interview or meeting with that person.
Is 2 minutes too long for a elevator pitch?
The general concept is that you should be able to tell your story in a short elevator ride. 30 to 60 seconds is the ideal length, but 90 seconds is the longest I recommend.