What is Southwest motto?


What is Southwest motto? The airline's slogan (as of 2022) is Low fares. Nothing to hide.


Why does Southwest say Luv?

Southwest was one of the first airlines to offer consumers a website, an online booking tool, and access to coupons and discounts directly from the airline. When Southwest Airlines first launched, it had implemented a love-themed marketing campaign, which then became the origin of its LUV ticker symbol.


Why do you want to work for Southwest?

Let them know that you are wanting to explore your own career potential and you feel that Southwest Airlines will give you the challenges and opportunities to keep climbing and discover your potential.