What is hotel data analysis?
What is hotel data analysis? It is the process of analyzing guest data to gain a competitive advantage for effective forecasting capabilities, to predict trends, optimize revenue, and improve the overall guest experience.
What are the 2 types of hotel software?
Types of hotel property management systems There are two main hotel PMS: cloud-based hotel PMS and on-premises hotel PMS. Cloud-based property management solutions can be accessed by hotel employees regardless of their location. These systems are usually better suited to larger hotels or hotel chains.
What are the six hotel data sources?
Top sources of hospitality data
- Booking engine.
- Call center interactions.
- Digital invoicing.
- Guest surveys and polls.
- Messaging interactions.
- On-property purchasing behavior.
- PMS.
- Review sites.
What data do hotels use?
9 types of hospitality data
- Contact information. ...
- Guest demographics. ...
- Stay-related hospitality data. ...
- Guest preferences. ...
- Guest interests. ...
- Ancillary purchases. ...
- Engagement information. ...
- Historical data.