What is easyJet's generic strategy?

What is easyJet's generic strategy? Analyse Easy Jet's competitive strategy Easy jet is known as No-frills airlines, where airlines that have offer low fares but eliminate all unnecessary services Easy Jet offers a no frills service at low fares. EasyJet's generic strategy is a typical cost leadership strategy.

What is strategy in airline industry?

An airline marketing strategy is an overall business plan that aims to reach prospective consumers and turn them into customers of the services as well as keep existing customers engaged. When systematically planned, the strategy covers the four P's of marketing – product, price, place, and promotion.

How does easyJet fit into the european market?

easyJet's network spans over 700 routes across 32 countries and the airline operates on more of Europe's top 100 routes than any other airline - an ideal proposition for business travellers.

Why is easyJet successful?

EasyJet typifies the success of low cost carriers The brand has grown to become synonymous with budget air travel, successfully implementing a yield management pricing model. This is a revenue management strategy companies use to manage demand for their products and services.

What are the disadvantages with EasyJet strategy?

Limited focus on premium services: EasyJet's low-cost business model does not offer the same range of premium services as some of its competitors, such as business class seating or in-flight meals. This can limit its appeal to some travelers, particularly those prioritizing comfort and luxury.

How does easyJet motivate their staff?

One of the ways in which the airline engenders this strong team spirit is through its comprehensive share ownership options. By offering shares in easyJet to people at every level, in every country, the entire workforce is encouraged to feel like they have a stake in the success of the company.

What pricing strategy does easyJet use?

Abstract. easyJet, one of Europe's most successful low-cost short-haul airlines, has a simple pricing structure. For a given flight, all prices are quoted one-way, a single price prevails at any point, and, in general, prices are low early on and increase as the departure date approaches.