What is Disney Guestology?


What is Disney Guestology? Customer service was so important to Walt Disney that he coined a word to define his approach to surprising and delighting visitors to his parks: “Guestology.” The framework for guestology is deceivingly simple; the creation of complex organizations is often inspired by ideas that are basic and easy to understand.


What are the three important expectations of guests in a hotel?

The three most important expectations of guests in a hotel are convenience, autonomy, and personalization.