What is consumer Behaviour in tourism?
What is consumer Behaviour in tourism? Consumer behavior is one of the most researched areas in tourism. This studies why a tourist chooses a particular destination and what are the driving factors that influence his decision for travelling.
What is the tourist behavior in tourism?
Tourist behaviour is the context of consumer behaviour in the purchase, uptake and abandonment of tourist services. Services are considered to be intangible, which makes them more difficult to market.