What is average guest rate?
What is average guest rate? What is the meaning / definition of Average Rate per Guest in the hospitality industry? Total room revenue divided by the number of guests. As hotels often have double rooms, triple, quadruple or even more occupancies per room, this ratio allows an insight into exactly what rate is payed on average.
What is the average room rate?
Average room rate is a measure of the average rental income of a paid and occupied room during a specific time period. It is a key performance indicator (KPI) in the hotel industry.