What is a tourism marketing officer?
What is a tourism marketing officer? The Tourism Marketing Officer is responsible for implementing. Council's destination marketing strategies and activities to. increase visitor numbers, visitor spending, length of stay and repeat visits.
Who is a tourism marketing manager?
What is a Tourism Marketing Manager? A Tourism Marketing Manager will work for a tourism company, coach or tour company, or other tourist related organisation. They will be in charge of the marketing and advertising campaigns for these companies.
How is tourism marketing different from other marketing?
Marketing tourism products is different from most other products because what is being sold is the consumption of an experience rather than a tangible product. The product is primarily service-based. This means that the customer often walks away from the tourism offering with only a memory or experience.
What is tourism marketing?
Tourism marketing is the act of marketing your product or service to a consumer who is taking a trip outside his/her usual environment for less than a year, for a purpose other than employment (business, leisure or other personal purpose). This type of consumer is considered a visitor or tourist.