What is a good booking conversion rate?
What is a good booking conversion rate? For tour operators, the conversion rate is the percentage of website visitors who make a booking. The average conversion rate for the travel industry is about 2-3%, with 4% considered to be very good.
How do I increase my booking conversion rate?
Ways to increase your booking page conversion rate
- Analyze where visitors are abandoning ship.
- Make your booking page user-friendly.
- Enhance social proof and squash objections.
- Work on your booking page USP.
- Remarketing.
- Test. Test. And the test again.
What is a realistic occupancy rate for Airbnb?
A good Airbnb occupancy rate should be above 50%. Otherwise, it means that your short-term rental is staying vacant for more than half the time for which it is being listed for booking. An occupancy rate below 50% is a sign of excessive ADR or insufficient Airbnb marketing efforts.