What is a distribution channel in tourism?
What is a distribution channel in tourism? A tourism distribution channel is a network of intermediaries that facilitates the sales and deliv- ery of products and services specifically related to tourism from suppliers to consumers (Buhalis and Laws 2001; Kracht and Wang 2010; Longhi 2009).
What are three distribution channels in tourism?
Generally speaking, we can divide distribution into three main categories: online channels, strategic partnerships and offline channels (see Chart 3).
What is a distribution channel of a hotel or resort?
A mix of direct channels, such as a hotel's website, and indirect channels such as online travel agents (OTAs), Global Distribution Systems (GDS) and wholesalers are typically used.