What is a communication briefing?


What is a communication briefing? Using a communication brief for projects makes it easy for communicators to identify their content priorities. It also ensures that each communication carries a consistent voice and a strong message that focuses on the benefits to the audience.


What is the difference between a briefing and a presentation?

A briefing is a presentation, but it has something that sets it apart. A briefing is simply a short presentation with a specific, narrow purpose. Briefings are generally of four types: Information, Decision, Project, and Staff.


What are the four steps of briefing preparation?

A briefing assignment has four steps:
  • Analyze the situation. This includes analyzing the audience and the occasion by determining: ...
  • Construct the briefing. The construction of the briefing will vary with its type and purpose. ...
  • Deliver the briefing. A successful briefing depends on how it is presented. ...
  • Follow-up.