What does a branding team do in a company?
What does a branding team do in a company? The branding team's job is to ensure all media represents the overall brand strategy and company values across advertisements, websites, apps, and any other customer touchpoint.
Who handles branding in a company?
Brand managers are responsible for overseeing any aspect of marketing related to a company's brand, and ensuring that all branding decisions ultimately result in stronger sales. To achieve that alignment, brand managers tend to work with multiple areas of marketing, like research, content, social, and design.