What do millennials want when they travel?


What do millennials want when they travel? In terms of their travel personalities, looking for the best deal is important to 92% of the US Millennials surveyed. They like to explore the outdoors and be active (89%); they prefer worry-free, all-inclusive resorts (83%) and crossing off their bucket list is important to them (83%).


What is the next generation of Travellers?

Gen Z in Hospitality: Adapting to the Next Generation of Travellers. Generation Z or Gen Z, refers to the group of people who were born between the late 1990s and early 2010s. A diverse demographic who grew up in a rapidly changing world, shaped by technology, social media, and a growing awareness of social issues.


What style of travel is growing more popular?

Experiential tourism is a form of travel that focuses on creating meaningful and immersive experiences for travelers. This type of tourism is quickly becoming one of the fastest-growing sectors in the travel industry, driven by a growing demand from travelers for unique, authentic, and transformative experiences.


What are the travel trends for 2023?

These trends are reshaping the travel industry and providing exciting opportunities for both travelers and the travel industry alike.
  • Here are some of the top travel trends for 2023 that you should know about:
  • Eco-tourism.
  • Experiential travel.
  • Digital nomadism.
  • Wellness travel.
  • Multi-generational travel.


What are Millennials looking for in hotels?

Millennials are Interested in Their Surroundings Since millennials value experiences and personalisation, they appreciate being made aware of the surroundings of the hotel. They want to have information about the activities and places of interest around the hotel so they can tailor their own unique experiences.


What are millennial travel characteristics?

A millennial traveller is a traveller born between 1981 and 1996. This means that in 2023, they are in their late 20s, 30s, or possibly early 40s. A defining characteristic is that they grew up with tech. Computers, internet access, and mobile phones started to play a key role in their lives from a young age already.


Do millennials prefer hotels or Airbnb?

Nearly 40 percent claiming they prefer Airbnb to hotels is extremely good news for the online marketplace and hospitality service. It is interesting that a slightly greater number of millennials answered they preferred Airbnb than did the number of respondents who said hotels are worth the added cost.


Do millennials or Gen Z travel more?

More than half of Gen Zers are already frequent travelers
As Gen Zers age and grow in spending power, they will likely outpace travel-happy millennials. Surveys conducted Dec. 14, 2022-Feb. 20, 2023, among 738 to 2,052 U.S. adults, with an unweighted margin of error of up to +/-4 percentage points.