What do baby boomers want in travel?
What do baby boomers want in travel? 40% of baby boomers choose cultural or educational trips when they travel. Summer vacations account for 13% of planned domestic trips and are the most popular type of travel. Just 17% planned to mix business and leisure on their 2019 trips. Weekend getaways account for 12% of their domestic trips.
Which generation takes the most vacations?
More than half (52 percent) of Gen Z adults are considered frequent travelers, meaning they take at least three leisure trips over the previous year (Morning Consult Pro)
How much do baby boomers spend on travel?
Just like other generations, baby boomer travels a lot too. With approximately 73 million baby boomers in the US alone, this generation has contributed its fair share to the travel and tourism industry. They're estimated to spend $157 billion annually on travel.