What are the four classic concepts of marketing?
What are the four classic concepts of marketing? While there are many interpretations and applications today, it all started with the four principles of marketing: product, price, place, and promotion.
What are the 4 concepts of marketing?
The four Ps are product, price, place, and promotion. The concept of the four Ps has been around since the 1950s. As the marketing industry has evolved, other Ps have been identified: people, process, and physical evidence.