What are the five factors of external environment?
What are the five factors of external environment?
To get a better idea of how they affect a firm's marketing activities, let's look at each of the five areas of the external environment.
- The Political and Regulatory Environment. ...
- The Economic Environment. ...
- The Competitive Environment. ...
- The Technological Environment. ...
- The Social and Cultural Environment. ...
- Consumer Behavior.
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