What are the 4 types of celebrity endorsements?

No matter how you roll out the campaign, the kinds of deals you can make with celebrities generally fall in one of the following categories:

One-Off Celebrity Deals. ...
Unofficial Deals (aka Celebrity Placements) ...
Long-Term Celebrity Deals. ...
Offer the Celebrity Equity. ...
Provide the Celebrity with a Revenue Share.

What is the biggest celebrity endorsement?

Answer: Lionel Messi's USD 1 billion deal with Adidas in 2017, David Beckham's Adidas deal worth USD 168 million, George Foreman's deal with Salton Inc, worth over USD 138 million and Tiger Woods' deal with Nike worth USD 100 million are some of the most highly paid endorsements.