What are the 4 P's of the airline industry?
What are the 4 P's of the airline industry? A successful aviation marketing plan covers the four P's of marketing – product, price, place, and promotion — and revolves around a unique value proposition.
What drives value in airline industry?
Profitability moves these stocks too, as do factors such as fuel costs, foreign exchange rates, capital expenditures, and seat prices, which result in either margin expansion or contraction. Airline stocks are primarily valued based on these factors and valuation multiples.