What are examples of tourism market segmentation?


What are examples of tourism market segmentation?

Often, tourism and travel market segments are created by one, or a combination, of the following:
  • Age / life stage (e.g., millennial, retiree)
  • Motive.
  • Socioeconomic status.
  • Type of travel (e.g., business, leisure, extended stay)
  • Geography.


What is market segmentation in tourism and hotel industry?

Hotel market segmentation is the process of grouping hotel guests into categories based on their booking patterns and travel habits. By segmenting hotel guests into market groups, hoteliers are able to identify where their business is coming from, spot new business in the area, and drive hotel revenue.


What are the 5 segments of tourism?

There are five main tourism sectors of the tourism industry. These sectors are transportation, accommodation, entertainment and attractions, food services, and trade associations and regulators.


What are the three segments of the hospitality and tourism industry?

The hospitality industry is vast and can be broken down into separate sectors. The top four sectors consist of; 'Food and Beverage', 'Accommodation', 'Travel and Tourism' and 'Entertainment and Recreation'.


What is segmentation with example?

The aim of segmentation is to tailor marketing efforts to your ideal customer profile (ICP), i.e. the customers most likely to buy your product or service. For example, a customer at an organic food shop is likely to have some or all of these characteristics: Gender: Male or Female. Age: 25-44.


What are the 8 components of tourism and hospitality?

For many years, however, the tourism industry was classified into eight sectors: accommodations, adventure and recreation, attractions, events and conferences, food and beverage, tourism services, transportation, and travel trade (Yukon Department of Tourism and Culture, 2013).


What are the 8 tourism sectors?

There are eight sectors of Tourism:
  • Accommodation.
  • Food & Beverage.
  • Adventure Tourism & Recreation.
  • Transportation.
  • Attractions & Retail.
  • Travel Trade.
  • Events & Conferences.
  • Tourism Services.


What are the three 3 main categories of tourism impact?

Tourism Impacts. Tourism can generate positive or negative impacts under three main categories: economic, social, and environmental. These impacts are analyzed using data gathered by businesses, governments, and industry organizations.


What are the 4s of tourism?

The 4 S's–sun, sea, sand, and sex–is a familiar catch-phrase from the colorful world of tourism studies that captures one of the most common understandings of the kinds of enjoyment that we are looking for (whether we want to admit it or not) when we travel on vacation.


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