What are Chinese tourists looking for?


What are Chinese tourists looking for? Chinese travelers have suspended overseas trips for three years, and are now looking to enjoy high-quality experiences in destinations they have been to before. They also want to do more than shopping and sightseeing, and have expressed willingness to spend on offerings geared towards entertainment and experience.


Where do Chinese travel the most in Europe?

Italy is by far the most popular country for Chinese tourists, followed by Spain and Belgium. In 2019, nearly 3.2 million Chinese tourists came to the country of 'la dolce vita', accounting for 2.4% of all tourists that year.


Is it safe to go to China now?

Summary: Reconsider travel to Mainland China due to the arbitrary enforcement of local laws, including in relation to exit bans, and the risk of wrongful detentions.


Where do rich Chinese go on vacation?

A survey conducted among Chinese millionaires in 2022 revealed that around 38 percent of respondents chose the Maldives as their preferred international travel destination. This destination was most popular among 40 percent of respondents in a similar survey a year earlier.


How to attract Chinese tourists?

Chinese shoppers rely on reviews and recommendations, and so do many Chinese tourists. This is why, branding, e-reputation, and Chinese social media marketing are the aspects you should focus on to attract more Chinese tourists to your destination or products.


Is it risky to visit China?

Summary: Reconsider travel to Mainland China due to the arbitrary enforcement of local laws, including in relation to exit bans, and the risk of wrongful detentions. Exercise increased caution when traveling to the Hong Kong SAR due to the arbitrary enforcement of local laws.


What do Chinese tourists value?

According to our research, when planning a trip, Chinese outbound tourists desire places that offer natural scenery 2.1 Page 12 8 Chinese tourists: Dispelling the myths (for 65 percent of respondents), high value for money, and family-friendly locales, though the importance of these factors varies by destination.


What do Chinese tourists buy?

Souvenirs and local specialties are the items that Chinese tourists are most likely to purchase abroad. But Chinese tourists won't want to buy a souvenir that says “Made in China” on the back, so focusing on locally made crafts, local specialties, and local brands is the way to go.


How much money do you need to be considered rich in China?

Millionaires are defined as individuals with personal wealth of over 10 million yuan, and super-rich are defined as individuals with personal wealth of 100 million yuan or above. One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of July 2023).


What nationality visits China the most?

Visitors coming from Hong Kong, Macau, and Taiwan account for 69.8 percent of China's total. When adjusted to exclude these locations, the number of visitors is closer to 48 million. In 2018, Myanmar, Vietnam, South Korea, Japan, and the United States led the way as top sources of visitors into China.


Why does China attract tourists?

China, a country renowned for its diverse landscapes, rich history, and vibrant culture, has been working to overcome a significant challenge in recent years—attracting foreign tourists. The COVID-19 pandemic complicated this endeavor, due to limits on international travel.


Is China welcoming to tourists?

China fully reopened to tourists in March, but some statistics show foreign visitors are staying away. The number of tourists visiting China is a fraction of the level it was before the start of the coronavirus pandemic, despite the country fully opening in March.