Is Galactic Starcruiser a failure?


Is Galactic Starcruiser a failure? What happened to the widely heralded attraction? Turns out the galaxy doesn't contain enough Star Wars die-hards willing to pay for such a high-touch, high-cost experience, industry observers and experts say.


How much did Disney lose on Galactic Starcruiser?

Disney Parks made a surprising announcement in May: its Star Wars: Galactic Starcruiser experience in Orlando, Florida, will close in September after just ~18 months. During the Walt Disney Company's Q3 earnings call, the company revealed that the closure would result in a $250m loss.


Why is the Starcruiser hotel so expensive?

But the Starcruiser was also said to be immensely costly to operate, primarily because it employed a cast of about a dozen core actors who had to perform and interact with guests in full-day shifts. The Galactic Starcruiser features about a dozen core actors who interact with guests throughout the two-day experience.


Why is Galactic Starcruiser ending?

The marketing surrounding Galactic Starcruiser didn't quite manage to show you what to expect, especially in the first few promo spots – Disney actually scrapped their initial “first look” promos due to incredibly negative backlash, and the reputation of the Starcruiser never really recovered.


What went wrong with Galactic Starcruiser?

Between the steep prices, the lack of typical hotel amenities, and the reliance on modern characters in the franchise, the hotel was a tough sell for many guests. Despite the shortcomings, however, Harmon said he had to give credit where credit is due.


Is alcohol free on Galactic Starcruiser?

Alcoholic drinks on board the Star Wars: Galactic Starcruiser are not included in the vacation package and must be paid for separately. Some non-alcoholic drinks are included (like soda and coffee), but alcoholic and non-alcoholic specialty drinks require additional payment.


Is Star Wars: Galactic Starcruiser failing?

Former Disney Imagineers give their take on Galactic Starcruiser's failure. ORANGE COUNTY, Fla. – Disney announced earlier this year that the company would be closing its Star Wars-themed “Galactic Starcruiser” hotel, with its final voyage scheduled from Sept. 28-30.


Can you leave the Galactic Starcruiser hotel?

What if you need to leave in the middle of your stay? Passengers are able to leave the Galactic Starcruiser at any point throughout their stay.


Is the Galactic Starcruiser closing permanently?

Disney announced earlier this year that the company would be closing its Star Wars-themed “Galactic Starcruiser” hotel, with its final voyage scheduled from Sept. 28-30.


Is Starcruiser all inclusive?

Another thing to consider here is that the Star Wars: Galactic Starcruiser Resort is essentially an all-inclusive boutique hotel plus an interactive live entertainment experience.


Can you leave the Starcruiser?

What if you need to leave in the middle of your stay? Passengers are able to leave the Galactic Starcruiser at any point throughout their stay.