Is Airbnb an example of blue ocean strategy?
Is Airbnb an example of blue ocean strategy? Both Uber and Airbnb are great examples of the blue ocean strategy. Airbnb launched in 2008, Uber – one year later.
What strategy does Airbnb use?
A very successful digital marketing strategy adopted by Airbnb is its referral program. When it was launched, it led to a whopping 900% of annual growth. Referrals are a smart way to utilize your existing users and their audience. They provided rewards to both parties on every successful referral.