Is Agoda and Priceline the same company?
Is Agoda and Priceline the same company? In 2007, Agoda was acquired by Booking Holdings, formerly The Priceline Group. Agoda launched iOS and Android mobile apps in July 2011.
Why do hotels use Priceline?
Customers who book hotel rooms via Hotwire and Priceline are price-sensitive and make their purchase decisions based primarily on price. Hotels that sell rooms on Hotwire and Priceline accept a lower price in return for guaranteed revenue and the possibility guests might turn into loyal customers.