How Marriott hotels use big data?
How Marriott hotels use big data? Marriott uses Big Data technologies across its hotel chain operations. Both unstructured and semi-structured datasets are used to forecast demand and determine a value for each individual room throughout the year. Marriott International, Inc. is a diversified hospitality company, more than a hotel franchise.
Why is Marriott hotel so successful?
Commitment To Diverse Ownership We believe having a diverse ownership base (1,700+ hotels currently under diverse ownership) that mirrors and understands the needs of our global customer makes us a smarter and more innovative company.
Does Marriott use cloud computing?
Using the infrastructure of IBM's public cloud computing platform, Marriott migrated a significant part of its core IT system and applications to IBM.
How do hotels use data analytics?
For example, hotels can use data analytics to identify booking patterns and optimize room rates, inventory, and staffing levels. Restaurants can analyze data on customer preferences, dining habits, and feedback to improve menu offerings and personalize customer experiences.