How does Southwest retain customers?


How does Southwest retain customers? It's their brand promise. Simply put, Southwest Airlines' mission “is a dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.” They typically deliver on that promise. That's what's earned them intensely loyal customers.


What is the reputation of Southwest Airlines?

Southwest Airlines reviews Online customer reviews tend to agree with Skytrax's assessment. According to the 2022 Airline Quality Rating report, Southwest was ranked as the No. 1 airline in 2021 and 2020. In addition, Southwest had the second lowest consumer complaint rate in 2021.


What are the 3 core values of Southwest Airlines?

Core Values. Southwest Airlines' core values, 'Live the Southwest Way: Warrior Spirit, Servants Heart, Fun-LUVing Attitude' and 'Work the Southwest Way: Safety and Reliability, Friendliness, Service, Low Costs' are cornerstones of how they conduct business.


Why is Southwest Airlines one of the best companies to work for?

As one ramp agent puts it, the company has “great work schedule flexibility in most departments within Ground Operations and Inflight.” Free unlimited flights within company destinations, a competitive 401(k) company match and a great stock purchase plan are other perks employees appreciate.


Why are customers loyal to Southwest Airlines?

For decades, the company built a positive relationship with customers based on low fares, friendly flight attendants, and a lack of hidden fees. That combination has pushed people to join its Rapid Rewards loyalty program and make Southwest their airline of choice.