How do you identify a competitive advantage?


How do you identify a competitive advantage? A competitive advantage must allow a company to distinguish itself from others in its field of business, but it must also be difficult to replicate quickly. That's what will give the company a head start. A competitor needs to invest a lot of time and money to get things done the same way.


What are examples of a competitive advantage?

They include, but are not limited to, some of the following: Access to natural resources not available to competitors. Highly skilled labor. Strong brand awareness.