How did Uber find product market fit?
How did Uber find product market fit? By focusing on a simplified user experience (UX) and a feature set that enabled real-time collaboration, they solved the problem of disjointed communication. Their product market fit success led to rapid growth and high customer retention rates in the B2B SaaS market.
What strategy did Uber use?
Uber's strategy is to create such an extensive network that leads to a liquidity network effect. Large driver supply–> Lower wait times and fares–> More riders–> Higher earning potential for drivers–> More drivers. And the cycle repeats.