How big is the addressable market for Airbnb?
How big is the addressable market for Airbnb? To put the opportunity into perspective, Airbnb estimated its total addressable market (TAM) at $3.4 trillion. And with its gross booking of $63.2 billion in 2022, the company has just barely reached 2% market share. The company can grow its business 10 times in size and still not saturate its opportunity.
Is there a competitor to Airbnb?
Who are Airbnb's competitors? Airbnb competitors include websites like Vrbo, Booking.com, Tripadvisor, Agoda, Expedia, TUI Villas, TravelStaytion, HomeToGo, Plum Guide, and Google. Not all of them are vacation rental marketplaces.